Who Does Your Corporate Gift Really Promote?
How do you currently thank your clients, customers and business partners?
Perhaps someone in HR or Marketing chooses a bottle of wine or champagne, adds some cheese or chocolates from a department store and sends it out with the retailer’s branding taking centre stage.
Or perhaps you outsource corporate gifting to a specialist supplier. That should give you more choice. But does it?
Look more closely at many corporate gifting ranges and you’ll often find the same products cropping up time and again. They may be rearranged, repackaged or moved into a slightly different hamper to suit another theme or price point, but the underlying choice remains fairly narrow.
It is one of the reasons so many corporate gifts end up looking remarkably similar.
This becomes even more relevant at Christmas, when your clients and business contacts may receive several gifts within the same few weeks. Another bottle of champagne, box of chocolates or familiar-looking hamper can easily disappear amongst everything else arriving.
And if your clients are receiving gifts from several suppliers, advisers or business partners during the year, that matters.
Who will they actually remember?
Look at the gift you currently send.
Whose name is most prominent?
If the gifting company’s name is printed across the hamper lining, box or packaging, there is a reasonable chance you are paying to promote somebody else’s brand.
We take the opposite approach.
Top Hampers does not need to be emblazoned across the front of your gift. We want the recipient to remember you.
We stock thousands of products and can source additional items specifically for a brief, which gives us far more freedom over how a corporate gift looks and what goes into it.
Instead of starting with a limited range and asking what we can make from it, we can start with your company, your recipients and what you want the gift to achieve.
Your branding. Not ours.
We can work around your brand colours, style and identity, choosing products that work together in quality, type and appearance.
That attention to detail carries through the whole presentation.
The ribbon. The luxury magnetic gift box. The gift card. The packaging. Even the fabric lining across the front of a wicker hamper can be designed around your company.
Products can also be selected to suit the people receiving them rather than simply because they happen to be sitting on a supplier’s warehouse shelf.
The result should look as though the gift came from your business, because it did.
Standing out at Christmas
Christmas is one of the times when this matters most.
If you are sending corporate Christmas gifts to important clients, customers or business partners, there is every chance yours will arrive alongside gifts from other companies.
That makes it even more important that yours looks and feels like it came from you.
The aim is not simply to send something expensive. It is to send something that feels specific to your company, reflects the relationship and is recognisable as yours before the recipient has even looked at the gift card.
For some businesses that may still include champagne, wine or chocolates. There is nothing wrong with any of those things when they are chosen well.
The difference is in how they are put together, what sits alongside them and how the whole gift is presented.
The presentation is part of the gift
Contents obviously matter, but the experience starts before somebody has eaten a chocolate, opened a bottle or used anything inside.
Our gifting design team looks at how everything works together: the colours, products, positioning, packaging and finishing touches.
Our fulfilment team then makes sure those details are carried through when the gifts are assembled.
That becomes particularly important when you are sending 50, 100 or 500 gifts. The 487th recipient should receive something that looks every bit as carefully presented as the first.
If you are spending thousands, make it count
Companies can spend thousands of pounds every year thanking clients, customers, employees and business partners.
At Christmas, that spend can be particularly significant.
There is usually a reason behind it.
You may be thanking an important client for their business. Strengthening a relationship. Recognising loyalty. Marking a major project. Keeping your company front of mind. Or simply showing somebody that their contribution has been noticed.
Whatever the reason, you want the recipient to know who the gift came from, remember it and understand something of the intention behind it.
And if you are spending thousands on Christmas gifting, you want yours to be the one they notice and remember, not the fifth near-identical hamper to arrive that week.
You also want it to feel noticeably different from the standard corporate gift they may have received the week before. Because otherwise, however much you spend, you risk becoming just another bottle of wine and box of chocolates.
And that is an expensive opportunity to waste.
Get in touch with us to see how we can create you gifts that make your company stand out!
