Galentine’s, Malentine’s, and a little love for yourself
Valentine’s has changed. It’s still there for couples, but it’s no longer the only story people want to tell in February. Over the last few years, more people have started celebrating friends, siblings, and themselves; and not before time!
Where Galentine’s came from
Galentine’s Day began as a fictional idea on Parks and Recreation, where Leslie Knope declared 13 February a day for ‘ladies celebrating ladies’. What started as a joke stuck, largely because it gave people permission to celebrate friendships without dressing it up as romance.
So, is Malentine’s a thing?
In a similar, informal way; yes. Malentine’s is commonly used to describe celebrating men around Valentine’s week. It’s not official, but it’s widely understood and usually meant in a light, straightforward way. Think brothers, friends, partners, or anyone who tends to be overlooked at this time of year.
Why this resonates now
February can feel long, even though it is the shortest month, and people like a reason to do something kind that isn’t tied to a big milestone; something to encourage and to show care when most appreciate it, before Spring offers hope and warmer days. There’s also been a clear rise in buying for yourself; not as a statement, just as a ‘why not’. That movement has created a demand for gifts that are about enjoyment, comfort, or interest, rather than romance alone.
How people are celebrating
Some keep it very simple; a meal with friends, a drink after work, or a good catch up that keeps getting postponed.
Others choose something tangible. Not always a full hamper, sometimes a single gift that suits the person; something linked to a hobby, an interest, or a way they like to unwind.
That’s why gifting has moved beyond one-size-fits-all. Alongside classic love-themed hampers, there’s growing interest in:
• Individual gifts, chosen for the person rather than the occasion
• Hobby and interest boxes that reflect what someone actually enjoys
• Relaxation and self care options that feel restorative rather than indulgent
• Valentine’s gifts that work just as well for friends, family, or yourself
Hampers of course are exciting and indulgent to receive, but they’re no longer just about food and drink or generic fill in items. Top Hampers are leading the way in grouping things that complement each together; whether that’s for a night in, a bit of downtime, or something that acknowledges a particular interest.
And if you’re buying for yourself
Buying something for yourself doesn’t need an excuse. One well chosen item you’ll use or enjoy often feels better than lots of small things bought in a rush. February is as good a moment as any to do that. We do individual gifts under our Top Gifting brand as well as co-ordinated collections.
Valentine’s now covers a lot more ground than it used to. Galentine’s, Malentine’s, self gifting, or simply sending something to someone who’d appreciate a bit of love; it all counts.
